Skip to content
Graduate designers clean up at Soapbox Challenge

Press release -

Graduate designers clean up at Soapbox Challenge

A team of Northumbria University design graduates has won this year’s Red Bull Soapbox Challenge.

Mark Wells, Ian Wride and Roy Norton, who are all graduates of the Transportation Design programme, impressed judges with their speed, creativity and showmanship to carry off the title.

Their streamlined retro creation, Phya-Bird, won against 70 other entries which vied for the title at Alexandra Palace in London.

The Red Bull Soapbox Challenge sees competitors building a soapbox cart and racing it over bumps, curves and swerves designed to give as rough a ride as possible. The competition started in 2000 and has been held all over the world in countries as diverse as Australia, Jamaica and South Africa.

The Phya-Bird design was inspired by Britain’s land speed pioneers Donald Campbell and John Cobb.

The team won a once-in-a lifetime tour of the Red Bull Racing Factory and will get the chance to show off their racing prowess at a high-performance race day.

Thomas Kasher and Gregg Seed were the other members of the team. They, along with Roy Norton, work for motorcycle design business Xenophya Design which was set up by Ian and Mark after graduation.

Date posted: July 18, 2013

Subjects

Tags


Northumbria is a research-rich, business-focussed, professional university with a global reputation for academic excellence. To find out more about our courses go towww.northumbria.ac.uk

If you have a media enquiry please contact our Media and Communications team at media.communications@northumbria.ac.uk or call 0191 227 4571.

Press contacts

Rik Kendall

Rik Kendall

Press contact PR and Media Manager Business and Law 07923 382339
Andrea Slowey

Andrea Slowey

Press contact PR and Media Manager Engineering and Environment / Health and Life Sciences 07708 509436
James Fox

James Fox

Press contact Student Communications Manager
Rachael Barwick

Rachael Barwick

Press contact PR and Media Coordinator Health and Life Sciences / Sport 07377422415
Ruth Lognonne

Ruth Lognonne

Press contact PR and Media Coordinator Health and Life Sciences / Sport 07971274253
Emily Morris

Emily Morris

Press contact Corporate Communications Coordinator
Gemma Brown

Gemma Brown

Press contact PR and Media Coordinator Arts Design and Social Sciences / Engineering and Environment

Related stories

#TakeOnTomorrow

Northumbria University, Newcastle, is a research-rich, business-focussed, professional university with a global reputation for academic excellence

Northumbria University, Newcastle