Skip to content
Mixing it up at the V & A

Press release -

Mixing it up at the V & A

A design for a hoarding which mixes up some of the best-known artefacts at the V&A has earned a Northumbria University student the title of Best of the Year in the D&AD awards.

Joe Cooke, a final year Graphic Design student, came up with a playful design for a hoarding which could be used to shield redevelopment works at the museum.

In his design entitled It’s Time to Mix Things Up, Joe, 22, from Huddersfield, slices up and reshuffles artefacts from the V&A collections to create strange, new and humorous artworks.

He also uses the hoarding to explain the developments at the V&A which will create a purpose-built underground gallery for the museum’s internationally-renowned temporary exhibitions and a publically-accessible courtyard space.

“The fusion of historical and contemporary artefacts to create something new reflects the architectural plans of the development project as well as reflecting the wider creativity and diversity of the local community and cultural environment,” he said.

As part of his entry, Joe also proposed an app, allowing users to mix things up themselves and then upload their own creations to an online gallery. The best public creations could then be exhibited on the hoarding every six months.

“These temporary exhibitions over the course of three years will maintain interest and excitement around the project and the museum as a whole. This element of my design will create a buzz on social media and reach out to younger people who will be inspired to visit the museum once they realise how much fun it can be,” he added.

Ted Carden, a senior lecturer in Graphic Design at Northumbria University, said: “This was an extremely challenging project, and Joe’s innovative solution has been justly recognised. This is a tremendous achievement and very well deserved indeed.”

Date posted: June 19, 2013

Topics

Categories


Northumbria is a research-rich, business-focussed, professional university with a global reputation for academic excellence. To find out more about our courses go towww.northumbria.ac.uk

If you have a media enquiry please contact our Media and Communications team at media.communications@northumbria.ac.uk or call 0191 227 4571.

Contacts

Rik Kendall

Rik Kendall

Press contact PR and Media Manager Business and Law / Arts, Design & Social Sciences 07923 382339
Andrea Slowey

Andrea Slowey

Press contact PR and Media Manager Engineering and Environment / Health and Life Sciences 07708 509436
Rachael Barwick

Rachael Barwick

Press contact PR and Media Manager 07377422415
James Fox

James Fox

Press contact Student Communications Manager
Kelly Elliott

Kelly Elliott

Press contact PR and Media Officer
Gemma Brown

Gemma Brown

Press contact PR and Media Officer

Related content

Northumbria graduate scoops national design award

Northumbria graduate scoops national design award

As Newcastle gears up to welcome legendary dance act, Basement Jaxx to the o2 Academy on 1st December, a Northumbria University graduate has won a UK-wide competition to create designs for their upcoming singles.

#TakeOnTomorrow

Northumbria University is a research-intensive university that unlocks potential for all, changing lives regionally, nationally and internationally.

Northumbria University, Newcastle

Northumbria University, Newcastle
NE1 8ST Newcastle upon Tyne
United Kingdom