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Should we be concerned about greater use of personal data during Covid-19?

Press release   •   Nov 04, 2020 08:50 GMT

Leading academics from Northumbria University, Newcastle, are carrying out research to investigate whether an increased use of digital information as part of the UK’s response to Covid-19 could lead to a break down in public trust.

The work, entitled Observatory for Monitoring Data-Driven Approaches to COVID-19 (OMDDAC), will be led by Marion Oswald from Northumbria Law School in partnership with the Royal United Services Institute (RUSI). It will focus upon legal, ethical, policy and operational challenges for data-driven responses being developed rapidly. These include combining digital health datasets within a single dashboard, use of communications data to map trends, monitoring of quarantine behaviour by drones and automated number plate recognition, and access to Bluetooth data for contact tracing.

Funding for the project has come the Arts and Humanities Research Council (AHRC)as part of UK Research and Innovation (UKRI’s) rapid response to COVID-19.

Marion Oswald, Vice-Chancellor’s Senior Fellow in Law at Northumbria, said: “Data-driven responses to COVID-19 are being developed at speed across the public sector, academia and commercial sector. While the incentive for moving fast is understandable, developing technology without appropriate consideration of the contextual background and resulting interventions brings with it a high risk of errors, limited efficacy and unintended consequences for individuals. These risks are particularly pronounced for already disadvantaged sections of the population with low levels of trust in government. Our Observatory will work to counter these risks by analysing these responses and collating lessons learned and guidelines for future data-driven responses to pandemics.”

OMDDAC is a collaboration between Northumbria and RUSI, including researchers with technology law, data protection law, medical law, practical ethics, computer science, data science, applied statistics in health, technology studies and behavioural science expertise. Project partners and advisers include the Ada Lovelace Institute, CDEI, medConfidential and Lord Jonathan Evans of Weardale.

In particular, the research will investigate operational challenges arising from data acquisition and analysis, technology development and implementation. Legal and ethical challenges encountered during development will also be covered, along with governance and policy challenges. OMDDAC will capture and synthesize lessons learned in these three areas and make recommendations on how they can be addressed for future policy and governance of data science innovation projects.

Professor George Marston, Pro Vice-Chancellor for Research and Innovation at Northumbria, added: “OMDDAC's researchers have a track record of influencing public sector policy and practice and they will be able to draw on a powerful and multi-disciplinary range of practical and academic expertise to address vital questions around efficacy of data-driven approaches and impact on individual rights. Securing funding for this project is yet another clear example of how Northumbria’s world-renowned research is making a positive impact on some of the most pressing issues facing society today.”

OMDDAC is one of four successful research bids worth in excess of £1.2 million, secured by Northumbria recently as part of UKRI’s rapid response to the challenges of Covid-19.

As principal investigator and OMDDAC Director, Marion Oswald will be joined in the research project by

Alexander Babuta, Research Fellow, RUSI and OMDDAC Co-Director, and senior researchers at Northumbria Dr Mark Warner and Dr Matthew Higgs from Computer and Information Sciences, Dr Guangquan Li from the Department of Mathematics, Physics and Electrical Engineering, and Associate Professors Claire Bessant and Charlotte Emmett from Northumbria Law School.


Notes to editors:

About UK Research and Innovation

UK Research and Innovation (UKRI) is the largest public funder of research and innovation in the UK, with a budget of over £8bn. It is composed of seven disciplinary research councils, Innovate UK and Research England.

We operate across the whole country and work with our many partners in higher education, research organisations businesses, government, and charities.

Our vision is for an outstanding research and innovation system in the UK that gives everyone the opportunity to contribute and to benefit, enriching lives locally, nationally and internationally.

Our mission is to convene, catalyse and invest in close collaboration with others to build a thriving, inclusive research and innovation system that connects discovery to prosperity and public good.

About the Arts and Humanities Research Council

The Arts and Humanities Research Council (AHRC), part of UK Research and Innovation, funds internationally outstanding independent researchers across the whole range of the arts and humanities: history, archaeology, digital content, philosophy, languages and literature, design, heritage, area studies, the creative and performing arts, and much more.

The quality and range of research supported by AHRC works for the good of UK society and culture and contributes both to UK economic success and to the culture and welfare of societies across the globe.

You can find out more information via or following us on Twitter at @ahrcpress or Facebook at @artsandhumanitiesresearchcouncil.

Northumbria is a research-rich, business-focused, professional university with a global reputation for academic excellence. Find out more about us at --- Please contact our Media and Communications team at with any media enquiries or interview requests --- 

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