Global Brand Conference 2018
Event date 2 May 2018 – 4 May 2018
Location Northumbria University Newcastle upon Tyne NE1 8ST
The Global Brand Conference (GBC) is part of the Academy of Marketing's 'Brand Identity and Corporate Reputation' Special Interest Group.
The conference sees around 100 of the world's top branding theorists come together to debate and develop the state-of-play in branding theory and application.