Newcastle United's Sustainability Manager approached academics at Northumbria with a challenge: to find a way of repurposing kit that could no longer be sold or used.
Our School of Design and Creative Industries rose to the challenge, transforming recycled Newcastle United kits into unique garments – including a bomber jacket, dress, and joggers – now on display at @eldonsquare until Monday 2 February. 🖤🤍
The project was led by Dr Alana James, Associate Professor at Northumbria and Principal Investigator for the IMPACT+ network, alongside Assistant Professor Sophie Wetherell and Senior Researcher @SuzieNic
This innovative collaboration demonstrates how performance sportswear can be repurposed and reused, giving materials a meaningful second life. ♻️
You can bid on these unique pieces, with all proceeds supporting Newcastle United Foundation's vital work in our community: https://uk.emma-live.com/NUF-EldonSqaure/list-silent-lots
📍 See them in person on St Andrews Way at Eldon Square
🔗 Read the full story: https://www.northumbria.ac.uk/about-us/news-events/news/newcastle-united-kit-given-new-life-in-unique-sustainability-collaboration/