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 Research shows how online reviews are taking over the consumer marketplace

Research shows how online reviews are taking over the consumer marketplace

Press Releases   •   Nov 05, 2015 09:30 GMT

​When it comes to booking a summer holiday or eating out for the first time at a swanky-looking restaurant, online customer reviews are now carrying greater clout than most other marketing communications, according to new research by Northumbria University, Newcastle.